Abstract
This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the direction it has chosen? 3. Where (which business areas, countries, etc.) and why is the organization doing well? What are the reasons for which it is doing badly in some areas? 4. What are the opportunities and threats for this organization? 5. How will the organization capitalize on its strengths and reduce its weaknesses? 6. Where is the organization's competitive advantage? 7. What should the future objectives of the organization be? What are its realistic goals? 8. What choices does the organization have? 9. What would be a good choice for the organization? 10. What are the implementation aspects?
