Abstract
The chocolate industry is today, an atomic market with many competitors. To many brands, products, the customer is overwhelmed by chocolate products. This industry has the following 2 subcategories: Chocolatiers and Cocoa production. In our case we will discuss about three main and key players' chocolatiers: Nestle, Cadbury and Hershey. They are three worldwide companies battling to be the leader.
Nestlé: 190 years of passion
The Nestlé chocolate is at the beginning a story of pioneers, creators and entrepreneurs. François-Louis Cailler created in 1918 at the age of 23 years old, the first manufacture of chocolate automatic. Charles Amédée Kohler, Daniel Peter and Henri Nestlé had the same spirit of conquest and participated to the creation and development of the Swiss chocolate. Sharing their innovation and know-how, they launch with success in 1904 the first milk chocolate.
Cadbury:
The successful story began in 1824 with a young boy John Cadbury. He decided to open a shop in Birmingham, he sold coffee tea, drinking chocolate and cocoa at his shop. Concerning about the alcohol problem he thought that selling his products will be an alternative to alcohol and served as an alternative. His products had standards with high quality.
Hershey:
Hershey's company was at the beginning a small subsidiary of Milton Hershey's Lancaster Caramel Company. In 1983, the company started producing baked chocolate, cocoa and sweet chocolate coatings for the parent company's caramels. After few years of failure, Mr. Milton S. Hershey decided to sell the factory and began to produce chocolate.
