Abstract
A new vacuum cleaner appeared due to Dyson, the inventor of the first bagless hoover. The successful British firm decided to outsource its manufacturing department to Malaysia in 2002, which caused many reactions. We will study the history of the company, its strategy and performances taking into account the context of outsourcing and finally, possible recommendations. James Dyson, already had managing experience in an engineering company when he decided to dedicate all his time to inventions in 1974. After the development of various products, he focused his work on the use of centrifugal force for vacuum cleaners, which led to the invention of the G-Force in 1979, the first bagless vacuum cleaner. His self-confidence, his hard-working philosophy and his tenacity brought him to go always further and develop many more efficient products.
