Abstract
Cosmetics and fragrances have been used since the eras of Egyptian, Greek and Roman, which liked to take care of their body with oils, perfumed and creams. Everything was made from naturals materials and aromas. The use of cosmetics and makeup conveyed, like today, social information and culture affiliation.
Today everybody use to buy cosmetics and fragrances. The market proposes such a lot of different products, made by different companies and well-known brands that a customer is sometimes confused; so he think that if he buys a product proposed by a well-known brand with a good reputation, he is sure to have a good cosmetic made with natural ingredients and not tested on animals.
In this document, it will be analyzed the successful example of L'Oreal. This organization has an international position as a leader of cosmetic products. It is interesting to analyze the structure of the organization and the management. The human resources department has an important role inside the company because it controls, trains, evaluates, employs, calculates the compensation and integrates employees.
This final paper starts with the description of the industry sector to have a general idea; the second section is devoted to the company analysis and the last one is a critical analysis of L'Oreal.
