Abstract
We use the word 'Innovation' a lot currently. In reports, in all the internal communications, in the Union speeches, in the advertising campaigns, in politics, this word is up-to-date in every business and every organization. In this way, a companies which do not put in place innovative processes are going to die. They will not perform in their market. They let the doors open to competitors to catch up with them, even to exceed them. Starting from a challenge or a need, innovation is a strategic priority in a context in which organizations have to be constantly different. The innovation process is itself in evolution and now touches all domains, organisation, services, management etc. Traditionally reserved for the marketing department and the R&D, innovation concerns all the departments of the company, sometimes using the customers participations. Being part of the entire organizational system, innovation has become important relying on the creativity and everybody's skills. According to West and Farr, innovation is 'the intentional introduction and application within an organization of ideas, processes, products or procedures, new to the unit of adoption, designed to significantly benefit the organization'. In this way, it is a deliberate, precise and consulted act by the company, which starts by an idea and goes to implementation. Working in a family business, named DESERTOURS, we perform in a challenging and competitive market.
