Abstract
In all the worlds regions, the ice cream market is very heterogeneous and the competition is very active. This is one of the main reasons why I have chosen the ice cream industry combined with the factor of the incredible growth in recent years. The world ice cream's market is very different in accordance to the country, the diversity of situations provide to two important factors: The food habits and the standard of living of populations. The ice cream market consists of the total revenues generated through the sale of artisanal ice cream, frozen yogurt, impulse ice cream and take-home ice cream. The Global ice cream market grew by 2.7% in 2006 to reach a value of $41.9 billion. In 2011, the market is forecasted to have a value of $48.1 billion, an increase of 14.7% since 2006. Sales of take-home ice cream account for 42.9% of the market's value. Europe accounts for 45.5% of the global market's value. Unilever accounts for 15.5% of the global market's share by value in 2005.
The ice cream and sherbets market in France represented in 2006, a little bit more then 372 million liters with a turn over of 1.7 billion of Euros. The importance of the innovation on this market is present; indeed there were 10.5% of products which didn't exist in only the last two years. The French are one of the smaller Europeans consumers, they consume 6 liters per habitant per year. 70% of this volume are realized by the different commercialization channel, 30% (sales outside domicile: bars, coffees, restaurants, take away, corners…) The ice cream and sherbets are commercialized by different distribution channels: Hypermarkets (65%of volume), the hard discount (9.1%), the specialize shops (10,2%) and the deliver at home (14,2%). On a supermarket, the average is 247 different in regards to ice cream and sherbets references.
