Abstract
The Marshall School of Business at the University of Southern California was founded in 1920 and is the oldest AACSB accredited school of business in California (www.marshall.usc.edu). Marshall has been ranked as the 26th best full-time MBA business school in the United States (www.businessweek.com). The school has achieved this reputation through the quality standards and requirements of students, staff, and the academic curriculum. Our goal through this report is to educate about the reasons why the Marshall School of Business is one of the top business schools in the United States, and inform about the prestigious education and experiences that Marshall has to offer.
To achieve this goal, we have analyzed the Marshall School of Business through a SWOT analysis to understand the school's strengths, weaknesses, threats, and opportunities. This analysis allowed us to apply a growth strategy that is best suited to Marshall to optimize potential and growth. Our promotion plan focuses on educating the individual about the quality of education and opportunities that a graduate student receives during their studies at Marshall.
Our SWOT analysis of the Marshall School of Business will make it clear how Marshall can convert their opportunities into strengths, and create new opportunities after addressing their weaknesses. Recognizing threats will give Marshall the opportunity to create ways to neutralize these threats by making adjustments to gain a competitive advantage.
