Abstract
I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have always wanted to work in this sector. Then, this agency is a new concept of real-estate agency, because it is only present on the Internet and there are no stores on the streets. That's why I work in this company, because I wanted to work for the E-business sector. For the moment, the company is small, but its growth is spectacular. After a few months, the CEO and I have decided to launch a strategy of customer relationship management in order to develop loyalty amongst our customers, to give them the best services and to improve the “word of mouth” in the area of Nantes. In this assignment, we are going to see what Propriétés Privées is, in the second part, we will study the concept of customer relationship management and we are going to finish with the customer relationship management method in the company Propriétés Privées.
