Mobistar- Quality management

Abstract

Quality Wheel:The seven levels of quality management
-Customer's needs
-Target
-Announced customers' offers
-Customers' perceptions of Mobistar
-Quality standards
-Offered quality
-Quality effectively perceived

1)Customers' needs:
Need of communication
To have the expected options
Ability to control
Ability to compare

2)Target
Concerns those who want:
Innovations
Customized advices
To keep their personal data
Rewards for their fidelity
Advantageous offers