SoundCloud: Business model
Case study - 10 pages - Business strategy
The company SoundCloud has been created in 2007 in Stockholm, Sweden, by Alex Ljung and the artist Eric Wahlforss. As soon as the company has been created, it has been moved to Berlin, Germany, because according to the founders, it is the best city for everything regarding the music industry in...
New children's vitamins: Vitapop
Case study - 15 pages - Business strategy
Vitapop is the new children's vitamins, launched exclusively in the United States of America. As other vitamins for children, these vitamins are a supplement for a balanced and healthy diet, and are composed of usual A, B, C and D vitamins, with calcium and iron. Actually, the human body requires...
Ethical issues of L'Oreal and Unilever
Case study - 8 pages - Business strategy
Nowadays, big corporations usually need a strong code of ethics to let the stakeholders know about the mission of the corporation and its values as well. Sometimes, the code of ethic written by the company is not quite in correlation with the way it acts, as a company, as an employer, as a...
Business ethics analysis: Interview
Case study - 5 pages - Business strategy
For this assignment I decided to interview a good friend of mine that has been in the workforce for almost 4 years. He prefers to stay anonymous, so I will only call him by his first name: Thomas. The interview has been done in French, in face to face. I took some notes and tried to translate and...
Business ethics analysis: Interview - publié le 24/05/2013
Case study - 5 pages - Business strategy
For this assignment I decided to interview a good friend of mine that has been in the workforce for almost 4 years. He prefers to stay anonymous, so I will only call him by his first name: Thomas. The interview has been done in French, in face to face. I took some notes and tried to translate and...
The Mood Bar: Case study
Case study - 5 pages - Business strategy
The Mood Bar is a new concept bar where people can go and order mixed drinks that are made according to their current mood and state of mind. Those kinds of drinks already exist and are known as smart drinks. We can find some almost everywhere in the world. There are many different types that...
The Mood Bar: Case study - publié le 24/05/2013
Case study - 5 pages - Business strategy
The Mood Bar is a new concept bar where people can go and order mixed drinks that are made according to their current mood and state of mind. Those kinds of drinks already exist and are known as smart drinks. We can find some almost everywhere in the world. There are many different types that...
Strategic marketing of TRENCO - publié le 24/05/2013
Case study - 7 pages - Business strategy
TRENCO is situated in a particular context. Main actor during almost 50 years in Egypt, the company was able to handle private and public markets. Being the principal interlocutor with the Egyptian Armed Force and the general public sector, TRENCO profited from a great portfolio of clients....
Strategic marketing of TRENCO
Case study - 7 pages - Business strategy
TRENCO is situated in a particular context. Main actor during almost 50 years in Egypt, the company was able to handle private and public markets. Being the principal interlocutor with the Egyptian Armed Force and the general public sector, TRENCO profited from a great portfolio of clients....
Dell: Analyzing financial statement - publié le 24/05/2013
Case study - 10 pages - Business strategy
products, from desktop personal computers (PC) to peripherals. Founded in 1984 in Texas by then-student Michael Dell, the company was as of January 2012 the third largest PC vendor in the world . Conducting its business worldwide through numerous subsidiaries, Dell provides IT solutions and...
Dell: Analyzing financial statement
Case study - 10 pages - Business strategy
products, from desktop personal computers (PC) to peripherals. Founded in 1984 in Texas by then-student Michael Dell, the company was as of January 2012 the third largest PC vendor in the world . Conducting its business worldwide through numerous subsidiaries, Dell provides IT solutions and...
Business ethics, the corporation movie: 10 problems that business organizations are producing
Case study - 2 pages - Business strategy
Regarding to “The Corporation” movie, we can identify a list of 10 problems that business organizations are producing. Corporations generate externalities: Externalities come up because corporations cannot handle all the variables which impact on their processes but also their...
The entrepreneur's path to global expansion: Global economy
Case study - 29 pages - Business strategy
The first step for an entrepreneur is to define what are its opportunities and resources. Selling existing product or service in new geographic markets.Demand for a new product or service or for an existing product.Possibility of product-line extension. Better access for the company to resources...
Tata group case study
Case study - 7 pages - Business strategy
In January 2008, Tata Motors unveiled the Nano. A compact car designed in order to be affordable for the low level of life's population in India. The world was waiting for this car, Ratan Tata had announced that the Nano would be priced around $2000 making it the cheapest car in the world....
A new sink clog remover
Case study - 10 pages - Business strategy
The product we present today is a new sink clog remover. Its purpose is to dislodge gunk from sink and pipes. We can find two type of clog remover: Mechanical: the suction pump used for decades. It helps to dislodge clog but don't clean the pipe. Chemical: a very aggressive liquid which...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global warming is...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market - publié le 22/05/2013
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global warming is...
What do online games imply for business and why does this make us feel that it is just the beginning?
Case study - 12 pages - Business strategy
From the very first year of our life, we play. Not only because we enjoy it or feel happy when playing, but because we are at the same time, learning. Find our limits, experience the world, and manipulate new objects… All those actions we do are aimed to improve our knowledge of what is...
Development of a mobile gaming application
Case study - 4 pages - Business strategy
This application will be a social game based on challenges. Players will be invited to create their own challenges and submit them to the other players. Once a challenge has been created, it can be shared with friends in order to see their result and compare their score with them. This...
The Hi-Light Guitar
Case study - 13 pages - Business strategy
The product is an electric guitar that gradually shows the player where to put his fingers depending on the song he is playing. It is composed of multiple LED lights placed on each frets under each strings in order to highlight exactly the right places where the player has to put his fingers....
Apple Inc. - Risk management
Case study - 8 pages - Business strategy
This report has been made for the launch of Apple Inc.'s new project, a brand new iPhone. The paper focuses on the possible risks Apple might have to face with its new product and how they could have an impact on the company. Six categories of risks will be identified and described individually:...
Free company: Case study
Case study - 15 pages - Business strategy
Free adventure begins in April 1999 and the company now ranks as the second French Internet Service Provider. Free belongs to Iliad group, a telecommunications specialist. According to the website of the company, business development is based on the model of a "French Internet provider", backed...
Case study "The Passenger Air Transport Industry" Lufthansa
Case study - 27 pages - Business strategy
Context and opportunities: -Big competitors in low cost market in Europe (Ryan Air, Easyjet). -Target: Logistics and Equipment -Use smaller and older airplanes from our filiales -Second zone airports to avoid big slots and taxes of the hubs - Target: Service and Human Resources Automatization...
McDonald's - Multicultural aspects of a company
Case study - 6 pages - Business strategy
McDonald's is a fast food company created in 1955 by Ray Kroc. It is now the largest chain of hamburger fast food. This company is working with the system of franchising which helped it to spread its restaurants all over the world in 119 countries. That means in every country of the planet except...
Workplace motivation
Case study - 2 pages - Business strategy
Economical trends are driving forces of motivation for any commerce, business, or employment situation. The major motivational strategy would be either salary or status increase and therefore must be the top consideration when a manager seeks to gain productivity. The purpose of this paper is to...
Johnson & Johnson and ethical practices
Case study - 2 pages - Business strategy
Missions and values of an organization are meant to direct the business communication process during a time of crisis. If an organization's customers were valued and made a top priority and regarded profits were placed second this would assist and direct the communication process in event of a...
Job redesign and motivation workplace assessment
Case study - 3 pages - Business strategy
As companies strive to turn profits in today's tight economy, managers are faced with tasks such as setting goals, performance evaluations, and rewards with regard to employee productivity and performance. These tasks require managers to use skills to increase productivity over and above...
Organizational behavior - published: 15/05/2013
Case study - 3 pages - Business strategy
Leaders are individuals who possess qualities that can guide, influence, inspire, and encourage individuals to perform tasks. To have the abilities to lead individuals in a way that makes him or her feel worthy about themselves and the job he or she has done is a quality that most admire. Leaders...
Communication skill assessment
Case study - 2 pages - Business strategy
Developing skills for effective communication will assist an individual in personal as well as professional affairs in that it allows individuals the opportunity to work together in a more efficient manner. This would bring value in terms of personal and professional relationships and fulfillment...
Wal-Mart leadership communication
Case study - 3 pages - Business strategy
The concept of leadership is a continual shifting and embryonic process in this globalized society. There are many books that illustrate the characteristics and attributes of leadership and among those attributes communication takes a front seat. Effective communication is an element that is a...
