Abstract
In this document, we analyze the various risks and challenges that arise while conducting a business in a foreign country. In fact, a company which wants to integrate a foreign market is confronted with a lot of difficulties. As each country has a different culture, history, values, evolution and a different position on the market, there will be a lot of adjustments and coordination involved to facilitate smooth flow of the business. We examine the case of the French company Carrefour trying to explore the Chinese markets. In this case, Carrefour has to understand the cultural differences between them and the Chinese culture in order to avoid the maximum of problems in their expansion into the Chinese markets.
