Abstract
The global functioning is quite easy: we integrate these functions directly in the HDTV. In fact this is not so complicated to do with the help of engineers this is a process which would not take a lot of time. In fact we want to integrate a DVD player, a hard drive with a capacity of 1 TO in order to stock data such as photos or videos, a stereo system and wireless connection in order to transfer music and films directly from your computer to your TV.
What we have defined is the specificity that divertissement has in our day to day life. When we consider our different targets, we see that what will help us is the fact that persons are ore more trying to have the last new technology for a question of look: it is great to show your neighbor that you can buy the last technological object.
One of the main target audiences of this kind of product is students and young people in general, because when you are young you have small place to live. What is interesting here is that they could have an "all in one" integrated system. We want to provide product which will be attractive because of its design and its technical characteristics by keeping an attractive price not too high and not too low: we know that psychologically speaking, price plays an important role in consumers mind
