Abstract
With 80-years of catalog experience, La Redoute has long been a household name in France, trusted for its quality, style and selection. Indeed, as a part of PPR's home-shopping division, Redcats, a global retail leader, the company is a Fashion and Home decoration multi-specialist (the La Redoute's universe includes Women's fashion, Kid's fashion, Men's fashion, Furniture & decoration, Leisure, Home appliances) and offers, through its websites and stores, a large selection of creative brands, most of which are designed by La Redoute's fashion team. There are 11 country-specific La Redoute websites, its catalogs are translated into numerous languages, and every year over 30 million packages are delivered to households all across the globe. With over 18 million customers, La Redoute is first in France and among the world's leaders in direct-mail catalog sales. La Redoute also strives to make haute-couture accessible to everyone by starting with Emmanuelle Kahn in 1969. The Grand Couturier section now boasts top names like Jean Paul Gaultier, Sonia Rykiel, Yves Saint Laurent and Karl Lagerfeld.
