Abstract
We are a big brand of bottled water "Volvetian" and we want to launch a brand of tap water named "Acquasana" (an Italian word), which means healthy water in English. We plan to launch our brand on the US market.
We want a premium quality for our bottles so we select an Italian word to differentiate, to magnify our brand because Italian water is very popular for his good quality, it's a branding strategy.
To dissociate our brand to the others, we opt for a special logo with colors ever more blue because blue is associated to refreshing, trustworthiness, serenity, security, sea and water. And also white because it refers to purity, cleanliness. The bottle colors will be all red for strawberry, pink for raspberry, yellow for lemon and purple for grape for instance.
