Abstract
The purpose of this memo is to study Starbucks' strategy. Firstly, the business is analyzed to understand what kind of company Starbucks is, then the PESTEL analysis is implemented to figure out the environment of the market. After establishing a general overview of the internal and external aspects, the mission statement of the company will be realized with the vision and objectives. Subsequently, the competition model will be established to know the competitive advantages of the company towards its competitors. Finally, the full-fledged analysis will lead to the strategy of Starbucks with its positioning on the strategy clock.
