Abstract
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this expectation. Owing to its strong financial position, Shell is currently developing its competitive strategy with different projects which covers market penetration, diversification, product development and market development. The overall goal is to grow the business in a sustainable way with different projects in upstream and downstream.
Shell is a global group of energy and petrochemical companies. Created in 1890, by Jean Kessler, Henri Deterding and Hugo Loudon, the headquarters is now based in Hague, the Netherlands. Its operations are visible around the globe, and constitutes the largest energy group in Europe. The group has a workforce numbering 101,000 in more than 90 countries; it has five core businesses: gas and power, refining and marketing, oil industry, chemical business and natural gas.
