Strategy Project: Woodlands Group

Extract

[...] Bettafinish: pressure machine, glue materials, high skills technicians. Surface Stockists: warehouse, packaging material, delivery vehicles, well trained customer services staff. [...]

[...] Interest in Manufacturing 4.0 Board vinyl plastic coating BETTAFINISH Tony Thompson Purchase a new No.2 machine (£70.000)? Increasingly buying to Albion's competitors Interest in Manufacturing 4.0 Open to offer new range of products LIMITED CAPACITY BF has issues organizing long production to respect SS order delay EFFICIENCY ISSUES Stakeholders' analysis– Woodlands Group Power Interest Project Diagram – Woodland Group - Firm reports - Interviews with each manager Collecting information for situation mapping Identifying key issues & client's need in a rich picture Understanding the business' environment: Identifying opportunities & threats PEST & 5 forces analysis Stakeholders' analysis Zooming into the internal situation Identifying strengths & weaknesses Business Model analysis Project Output Competitive performance assessment Recommendations Analysis performance in previous information Strategy Canvas analysis PEST Analysis – Woodland Group Politics Economics Social Technological New European regulation about the sustainability of timber production Lower raw material costs in Eastern Europe Market interest in plastic boards Manufacturing 4.0 Political instability around the Brexit Economical consequences of Brexit (higher taxes from the UE, f.e.) Change of consumption habits (heavy boards) Changes on labour force due to new machines 5 Forces Analysis – Woodland Group Competitive Rivalry Traditional market hard to enter Use of cheaper raw materials to enter the market One main competitor: Lavers Has lower quality (plastic boarder) Has lower prices (on heavy boards f.e.) Has lower capacity on light board manufacturing Has quicker delivery due to bigger storage capacity Threat of New Entry Supply Power Substitute to competitors on light boards (quality issues) Substitute to cheaper heavy boards Substitute to Plastic boards Threat of Substitution Buyer Power One raw material supplier in Sweden Long time relationship Opening with wood providers in Eastern Europe Bettafinish buys heavy boards from Lavers Each firms is the main customer witch makes a strong buyer power 4 main final customers (furniture manufacturers) Bettafinish increasingly buying outside of the group to pressure on prices = lower buyer power Business Canvas Analysis – Woodland Group Key partners 3 firms of the group Swedish wood provider Lavers: competitors of Albion but used by Bettafinish to cut the prices Key resources Customers relationships Key activities Albion: cutting machine, traditional knowledge. [...]

[...] Strategy Project: Woodlands Group Rich picture – Woodlands Group Storage & delivery Desire to implement a whole company management strategy Wooden board manufacturing ALBION MILL John Albion High cost of strengthening of boards Will to focus on light gauge board for profitability Need of an new oven inversion (£64.000) Cheaper raw materials providers? COST / PROFITABILITY ISSUE BF needs higher quality of light gauge boards BF pressures AM to low prices of heavy gauge board SS urges AM to improve the quality of light boards SS needs consistency in all range of products SS needs BF to take less than 3 weeks for order SURFACE STOCKISTS Daisy Elworthy Wish to increase warehouse stock to 20 days + new warehouse Had to pay compensation for poor quality of light boards Plastic boards to be competitive? [...]