Abstract
The media market in Nordic countries is highly concentrated; according to the NORDICOM research center, a handful of broadcasters account for 90% of nationwide viewing time - the remaining companies compete for the remaining 10%. In some Nordic countries, such as Iceland, the public broadcast company RÚV alone concentrates a little under 60% of audience share.
Extract
[...] Largest private broadcasters in Nordic countries We focus on the largest private media companies, which are usually the second- or third-largest broadcaster in each country. The table below reports their names, corporate identity, institutional website URL and relevant contact details: Country TV Channel Market Share Website Parent Co. Media Contacts DEN MTG 11 https://www.mtg.com/ Modern Times Group Lars Torstensson EVP, Head of Communications & Investor Relations. Viaplay streaming service: https://www.nentgroup.com/meet-our-teams Yvonne Thomsen Development and Communications Manager. NOR TV2 28 https://www.egmont.com/ Egmont Group Corporate Management structure. [...]
[...] This appears to be already the case, since most private TV networks in Nordic countries boast an array of TV shows, movies and other media contents that try to emulate Netflix, and appeal to a younger share of its core audience. Streamroot could leverage its data traffic analytics by suggesting that its data can provide better information on what interests the streaming TV audience. [...]
[...] There is also a demographic element to the shift in TV media consumption: as reported by NORDICOM, there is a steady decline in legacy TV media consumption among the younger population in Norid countries - between 2010 and 2016, average viewing time declined by 30 to 90 minutes among young people aged 12 to 24, with the sharpest drop observed among 12-18 and 19-34 in Denmark, as well as 25-39 in Sweden. Figure: TV viewing time, demographic breakdown: and 2016 Source: NORDICOM, Media Trends in the Nordic Countries. 2017. 3. Streaming TV services In Denmark, MTG provides the streaming service Viaplay5. It is a premium online video streaming service provided, which is made available in other Nordic countries: Sweden, Norway and Finland, as well as Denmark. [...]
[...] Its extensive global fiber network, makes Streamroot an ideal structure for you to build on and expand you TV streaming services. Changing dynamics in media consumption and TV viewership puts TV streaming services at the forefront of the Nordic media market. The twin combination of high market concentration in media viewership, as well as the rapid expansion of TV streaming viewership content and hours means that a robust, adaptative and innovative offer of TV streaming services could guarantee a strong showing on the market. [...]
[...] Media use - high-speed broadband Global trends in media consumption sees a gradual shift from TV to streaming services. According to the Conviva State of the Streaming TV Industry report, consumption of TV-streaming services has increased 52% year-on-year in plays, and a further 63% increase in viewing hours globally. This tremendous growth should be compared to stagnant or declining viewership of old-generation media supports, such as TV channels. Eurodata TV4 reports worldwide a decline in viewership hours, between 2018 and 2017; although there are some significant regional differences, the global trend is such that TV streaming services are not only attracting previously uninterested consumers but also compelling a shift in media consumption away from legacy TV media. [...]
