Abstract
Electronic business system; the Tabou case study: TABOU is a newly created company and operates a mail order business which launches a new on-line service. This company offers to women the possibility of buying several ranges of famous brands underwear or to customize their underwear themselves. The company then sells the products directly to the customers who order through the company?s website. Thus, the on-line company buys women's underwear in bulk, from many famous underwear companies, such as Aubade, Chantelle, DIM and woks with another supplier for customized underwear. Besides, it offers its customers the possibility to virtually try the underwear. The novelty of TABOU is also that it allows customers to visualize how the underwear would fit them, by entering their measurements.
