Abstract
The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considered in their expansion plan, with addition to HRM and marketing strategies they should pursue. The outcome of this analysis will represent the basis for our final recommended strategy- whether Tesco should continue its current joint venture with Hymal or open its own stores? It has been requested by Tesco plc. The submission date is the 28th of November 2006.
