Abstract
The service that we have chosen is the Tesco's HomePlus Subway Virtual Store. This concept appeared first in the subway of Seoul, in South Korea, in September 2010 . It was developed by Tesco, a distribution group mainly based in the United-Kingdom, Ireland and Asia .
The principle of this service is to enable busy people to shop in the subway while waiting for the train or on the way to their platform. There are virtual facings and people scan with their mobile phone the QR codes corresponding to the products they want. Then they pay and choose the forwarding address .
Tesco created this concept in order to overtake the number one company, Emart, and become first on the market without opening new stores. He adjusted to the local market. We have elaborated an outline of HomePlus Subway Virtual Store implantation in France, more especially in Paris.
Our concept is essentially for people whose haven't time to go shopping and to peoples whose take subway. So it's important to develop this idea in the big city like Paris or Marseille. But there is a service, which exists today, is the home delivery. This service exists for food, alcohol etc. It's important to consider this succeed threat for TESCO's project.
