Abstract
By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services.
For instance, Mc Donald's opens several new restaurants worldwide every day and tries to position them in strategic places.
Consumer behavior – Competition – Accessibility.
Companies, which are focused on this kind of strategic decisions, offer to customers a good accessibility, convenience, easiness to park cars.
Customer interface when implemented, allows firms to get a fluid and relevant understanding. This strategy deals with the kind of contact personal companies must apply in front of customers in order to bring them value.
We are talking about expertness. The customer is able to invest and co-produce. The degree of customers' participation is raised, and so as their involvement. New technologies lead customers to be always more autonomous.
