Abstract
In the business world, one that is becoming evermore difficult to be competitive, organisations strive to find other ways of gaining a competitive advantage over one another. Organisations need to think about processes that allow them to find back a correct level of competitiveness amongst the others. Those processes can be defined as strategies that are made in short-term or long-term perspectives and that help organizations to achieve objectives. Strategic management is used to fulfill this advantage and becomes a company's key solution. There are several steps and components in strategic management, the Mission being one of these. We will discuss and emphasize the place and role of the mission in this complex process. It is apparent that J. Argenti does not agree that the mission should be the first step in the strategic management process. However, the majority of other authors believe that the mission of a company or an organisation does come first, preceding all other steps as the basis of the strategic management process and its implementation.
