Abstract
Mr. Bricolage is a French company which offers Do-It-Yourself (DIY) products and services. The Group has been created officially in 1980, in Fleury-les-Aubrais. At the origin, in 1955, different stores of DIY were created, especially in the North of France. In 1965, the Association Nationale des Promoteurs du Faites-le-vous-même; was founded in order to gather the different brands of DIY in France, to reduce the purchases costs and to select “the best products at the best prices”. In 1980, the ANPF decided to gather all the DIY stores of the different members under the brand Mr. Bricolage. It is quoted at Nyse-Euronext in 2000. Nowadays, it owns 700 stores, among which 50 are located abroad, and 12000 employees work for them, under the direction of Mr. Jean-François Boucher. Today, its turnover achieved the 2.2 billions euros and its market shares reach 12.4%.
As its sales surface reaches 600m² in average, it belongs to the middle-size DIY surfaces segment. The company became recently the leader on this segment in buying two brands of DIY in 2009: “Les Briconautes” and “Les Jardinautes”. These purchases highlighted the strategy of expansion, already expressed with the progressive transformation of Catena stores in Mr. Bricolage stores for seven years. The main strategic stakes with these operations are based on the long-term, the objectives are gaining market shares, and increasing their turnover. To finance these investments, Mr. Bricolage launches a bond debt of 47,8 millions euros in 2009.
