Abstract
MaxRoam is a service provided by Cubic Telecom, a global mobile communications company. Actually, MaxRoam is a small agency based in Ireland, which employs currently less than 20 people. MaxRoam was the first to sell micro Sims for iPads, beating all the big telecommunications companies.
MaxRoam is specialized in selling Sims for cell phone owners outside Ireland, in more than 230 countries. It offers good prices and allows company customers to communicate from foreign countries. No matter where calls are made to, consumers will always reach their family and friends without any problem of network connection.
With MaxRoam, you can select different amounts of credit starting from €10 for calls and MMS, and some packages provide Internet access (calculated on the volume of data you can use).
Extract
[...] The winners will be awarded the following way: ? 10th to 6th prize: a 30 ? credit SIM for a destination of their choice (Asia, North America, South America or Europe) (value: 30 ?) ? 5th to 3rd prize: a 30 ? credit SIM and an unlocked Samsung E1080 world phone for a destination of their choice (Asia, North America, South America or Europe) (value: 60 ?) ? 2nd prize: a 30 ? SIM and a Nokia Mobile 3G USB Modem (CS-10) including 50MB of Mobile internet. (value: 105 ?) ? [...]
[...] MaxRoam strategy 2011 Table of contents Who is MaxRoam? MaxRoam's products Implantation Targets: business and leisure Positioning Pricing SWOT Communication: The creative concept TV commercial Print campaign Partnerships Web space buying Press relations Social networking Who is MaxRoam? MaxRoam is a service provided by Cubic Telecom, a global mobile communications company. Actually, MaxRoam is a small agency based in Ireland, which employs currently less than 20 people. MaxRoam was first to sell micro SIM for iPad, beating all the big telecommunications companies. [...]
[...] It allows the brand to get to know its consumers better. On the other hand, the brand can communicate daily (one post per week is the minimum to consider the page is "springy") to selected targets (the fans are really interested in the brand's products). It is a simple way to communicate, employing everyday language and creating a feeling of proximity with consumers. MaxRoam must regularly appear in its fan's news feed publishing news, pictures, videos and information about the different events. Of course, it references the dedicated homepage. [...]
[...] It would favour honesty and reliability in the brand/consumer relationship. Starting a POS (Point of Sale) advertisement campaign in international airports and travel agencies could also promote MaxRoam worldwide. Furthermore, the public is here in the perfect context to receive the message: on his way for holidays The establishment of a partnership with Carphone Warehouse (The Phone House in France) to promote the brand in all points of sales, could been sat up through a POS Advertisement operation containing the print campaign's codes. [...]
[...] Positioning: Roaming telephone operators have to establish adapted offers for both target's needs. Subscribers want to enjoy a flexible package (calls/SMS/MMS/Internet) within the duration of their trip, without the disadvantages to be engaged with an operator. The French company Orange has for instance created an Internet application which offers consumers to create their own package (choice of a terminal and SIM card, and re-adjusting plan). This unique marketing concept has been highlighted by several advertising awards. Mobile phones and Internet have become essential tools for keeping in touch on a day-to-day basis. [...]
