Abstract
1. General information on the company
A. SABMiller historical
B. Important figures
C. International policy
1. The main international events
2. The case of China
3. Analysis of the SAB International policy
2. Analysis of the Chinese beer market
A. Characteristics of the Chinese beer market
B. The risk analysis
C. Key lessons to break into the market
„h The way of entrance
„h Positioning
„h The price
„h The experience
„h Geographic spread
3. Analysis of the strategic position and recommendation
A. The Mc Kinsey Matrix (The Beverage market)
B. The BCG Matrix
C. Porter's Five forces model
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