Abstract
-The fast food takes advantage of the crisis.
-Furthermore, we can note that this sector represents a quarter of the restoration with a growth rate which increases in a constant way these last years.
-The fast food is a competitive market.
-Indeed, even if McDonald's is leading on this market, it has to face important competitors like KFC.
Lots of reasons add to the causes of the success of McDonald:
-1.134 restaurants.
-The most frequented McDonald's is those of the Champs Elysees.
-35 000 employees.
-1 million consumers eat to McDonald's every day.
-A growth of 55% by years for five years.
-Over the year 2008, the progress was 11,2% with a 3,3 billion euro turnover.
