Abstract
The report objective is to define the marketing plan to realize the best development as possible of Caroll in this country.That's why we are going to use the following steps in the executive summary, to preconize the best strategy to enter Chinese fashion dress market, and how to create a strong and long term image in this market. Caroll is a part of the Vivarte group, that's why we're going to present first briefly about the holding company.
Vivarte- Today the group is the French leader on personal equipment to the person, and one of the leaders on the European market. Its brand portfolio is divided on two sectors, within 14 brands: - the dressing portfolio: Caroll, Kookai, La Halle, Liberto -the shoes portfolio: accessoires diffusion, André, Besson, Chaussland, Cosmo, Fosco, Halles aux chaussures, Merkal, Minelli, Pataugas
