Abstract
I choose Saint-Gobain which is list in the European Stock Exchange. This company is a famous and well recognized firm in France and all around the world.
The main question is how this shaper became a European leader in distribution of building material? We notice that this company is very unique and has its own strategy to become the most famous European distributor. The company, in ten years, makes many purchases and synergies of some other firms that permit to it to constitute a European pole of distribution which generate more than 40% of its turnover. We notice that in Saint-Gobain many jobs co-existed from searchers to technicians to casher and that represent the diversification of the culture and also the diversification of its main activities (glass, canalization...).
The vertical integration and its numerous synergies are the result of Saint-Gobain's success and that surprise many managers of other firms because the company succeed in this strategy whereas many others failed.
The strategy of Saint-Gobain was really innovative and well organized but it also thanks to its research and development center which permit to the group to propose to their customers the best technologies and innovative products which will revolutionize the world of building material.
