Abstract
Question 1:
In the course you have been introduced to different approaches to consultancy work and you worked in a group with a consultancy-like business development task. Based on the literature and the group task, answer the following questions.
?A) Briefly describe and reflect upon how consulting was presented in the course literature and by the guest lecturers. Clarify and discuss the differences/similarities between different descriptions.
B) In your case work you acted similar to a consultant. Now relate the literature to your efforts: What characterized your approach to consulting? If you had the chance to do it again which approach would you then use and why?
C) Think about yourself as a consultant. What different skills, knowledge, attitudes etcetera does the literature suggest that you need to possess/perform to be good at consulting? Describe and reflect upon what you possess currently and what you need to develop. How do you think you can improve yourself? Link also to the guest lectures.
Length of the answer: between 2 and 3 pages.
Question 2
In the course you have been introduced to different views on business models and business model
innovation. Based on the literature and the case attached, answer the following questions:
A) The firm described in the case has two different business models: one for "witkeys" and the other for "clients". Describe these two business models using one of the several views presented during the course and motivate your choice of view.
Discuss which of these two business models you think Zhubajie.com's team should consider as the main one.
B) What parts of the main business model can you see as potential problems in relation to the English-speaking markets. Why is that?
What should Zhubajie.com innovate in its business model in order to address those weaknesses and why?
C) As sustainability issues increase so thus the need for companies to have sustainable business models. In what ways is Zhubajie.com's business model sustainable? Base your choices on, at least, Bocken et al., (2014).
In case the firm decides to become more sustainable, exemplify two different views on business model innovation that they could use to identify what to do and how to do it! Motivate your choices. Reflect on the differences between these two views both in theory and when applied to the case.
