Abstract
The eyewear industry began during the 18th century, in France (Pays de Morez, in Jura – North East) inspired from the invention of Roger Bacon of two convex lenses inserted in wooden rims joined together by a nail.
In France, Jura is still the main geographic point of this industry where, all the corporate and innovation departments are based, and coordinated with the Plastics valley in the Oyonnax area (for the extraction of raw materials for glasses) and Paris for manufacturing.
Today the competition on this market is worldwide. Italian and Asian manufacturers entered the market with high competitive advantages on prices and volume of supply. This new competition shows totally new schema of the industry, which is harder to succeed in.
The vision of eyeglasses also changes today, from a healthcare vision to a fashion accessory: an evolution that revolutionizes the market and provides new strategies for existing and new companies.
We organized our analysis through 3 parts: First, the study of the business environment (Supply), secondly, the analysis of the worldwide demand, and finally, our recommendations about this market.
