Abstract
EasyJet is one of the most surprising companies that established in the last decade. Its business model based on reasonable price for a service that is supposed to be expensive made its success and is the base of the "Easy" strategy. Founded in 1995 by Stelios Haji-loannou, EasyJet is now one of the most profitable airline companies in the world. Its market shares are increasing and now represent 0.6 percent of the global market. The company is now the fourth biggest company in the European market with 2 percent of market shares. EasyJet has three source of revenue, the flight ticket, which is the first source of income, then, selling goods during the flight. Now, EasyJet has to find new market, and India can be a potential target.
India is one of the most growing countries. 85 percent of the world population will be living in the emerging markets; the condition of making business over there is different from the way of doing business in developed countries.
In this essay we will study the U.K airline industry and the European industry in the first part, and then the Indian market and the opportunities for EasyJet in India in the second part. To conclude, we will make some market recommendations.
