Abstract
In a context of financial globalization and outsourcing, the choice of firms' location has become a complex issue. Indeed, some companies prefer to locate their investments close to their markets whereas others make the choice to establish themselves in the most appropriate country where ever it be . These options depend on market types, the firm's strategies and worldwide business context. In order to understand these two different approaches, we will present the actual international business environment and the necessity to establish the firm close to the market. Finally, we will explain the reasons to be located outside the domestic country.
The international business environment has bitterly changed because of the interdependence between the markets. Now, globalization of the economy increases expansion of multinational companies through foreign direct investments which enable outsourcing of means of production.
