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Dissertations in business strategy

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05 mars 2026

Competitive Analysis and Market Studies for Business Strategy

Dissertation - 63 pages - Business strategy

This study highlights the importance of competitive analysis and market studies in informing business strategy, with a focus on digital transformation, innovation, and strategic adaptation.

12 févr. 2026

AI in Commercial Sector: Benefits, Challenges, and Future

Dissertation - 27 pages - Business strategy

Explore the impact of artificial intelligence on commercial processes, employee engagement, and customer satisfaction, along with the challenges and future developments in the AI sector.

04 févr. 2026

Digitalization of Specialized Retail

Dissertation - 13 pages - Business strategy

Explore how digitalization improves customer experience in specialized retail through inbound marketing, personalized content, and omnichannel strategies.

20 oct. 2025

Reducing Digital Environmental Footprint in Finance

Dissertation - 10 pages - Business strategy

The document discusses the environmental impact of digitalization in the financial sector and provides recommendations to reduce its ecological footprint.

28 sept. 2025

AI in Taxation: Opportunities and Challenges

Dissertation - 17 pages - Business strategy

This document explores the impact of Artificial Intelligence on tax professions, its applications in tax administrations, and the concerns surrounding its use.

21 août 2025

Strategic Alignment of ICT in SMEs: Impact on Performance

Dissertation - 16 pages - Business strategy

This document explores the relationship between strategic alignment of ICT and organizational performance in Small and Medium-sized Enterprises (SMEs). It presents the findings of a field study that investigated the impact of ICT alignment on SME performance, highlighting the importance of...

18 août 2025

Examination and Approval of the Merger Project between Corporate Name (Acquiring Company) and Trading Name (Acquired Company)

Dissertation - 36 pages - Business strategy

This document outlines the examination and approval process of the merger project between Corporate Name (Acquiring Company) and Trading Name (Acquired Company), including the motives for the merger, financial and fiscal considerations, and the implications of the merger on the companies involved.

18 août 2025

The Benefits of Blockchain in Addressing Real Estate Issues: An Analysis

Dissertation - 18 pages - Business strategy

This document provides an in-depth analysis of the benefits of blockchain in addressing real estate issues, including the comparison of classic real estate transactions with blockchain-based transactions, the role of blockchain in notarization, and the future of blockchain in the real estate...

19 oct. 2024

The Threats and Strategies in Information Security Management

Dissertation - 10 pages - Business strategy

In this digital age, cyber safety is an absolute necessity for individuals, organizations, and governments worldwide. Aside from that, the continuous emergence of new technology, which is the starting point of progress and convenience, makes hackers vulnerable almost everywhere, allowing...

18 oct. 2024

Exploring the Impact of Artificial Intelligence on Business Decision-Making Processes

Dissertation - 5 pages - Business strategy

The role of artificial intelligence (AI) keeps advancing across a wide spectrum of activities. AI is steadily elevating the ways organizations function and make decisions. In the business world, AI technologies have become a part of it, as they ensure the automation of operations, data analysis,...

06 sept. 2024

To what extend can the focusing on new generations improve the company's PnL?

Dissertation - 26 pages - Business strategy

Consumers do no longer measure their health by an easily identifiable factor such as weight, they look forward, in a most general way, to take care of their wellbeing. When your vision is bad, it could become an obstacle for your wellbeing and it's intimately related to your happiness. Being...

03 sept. 2024

How do the board director's characteristics impact the capital structure?

Dissertation - 17 pages - Business strategy

This study compares companies in France and the United States to examine the relationship between board of director characteristics and their impact on capital structure decisions. The focus of the study is on the impact of board members' independence, and nationality on capital structure as...

19 mai 2024

Chinese Multinational Companies' Innovation Strategies in France - publié le 19/05/2024

Dissertation - 31 pages - Business strategy

China is changing its strategy. From the mass production of products at very low costs and quality, Chinese state is now orientating its economy in order to be able to capture a growing part of the added value and to change the international production process to its advantage. In terms of...

03 déc. 2023

Entrepreneurship Among Young People - How does the Emancipation of Young Graduates Ring a New Dynamic to their Professional Evolution?

Dissertation - 30 pages - Business strategy

Many young people, especially in developing countries, tend to view entrepreneurship as a viable and attractive path. Many young people, especially in developing economies, turn to entrepreneurship because of a lack of employment opportunities. The role of this thesis is to understand the...

23 oct. 2023

Support Network for French SME's : a help to international expansion

Dissertation - 35 pages - Business strategy

Currently "No one can ignore his neighbor". The current means of communication have finally erased borders. The "far away" countries no longer exist. Economic globalization is now a fact and companies, whatever their size, cannot refuse the fight, otherwise they will disappear. Large French...

12 août 2022

Football teams in stock market: litterature review

Dissertation - 14 pages - Business strategy

Ce document est une revue de littérature de mémoire, qui répond à la problématique suivante : in a diversified portfolio, what is the impact of football stocks of France, Germany, Italia on the risk adjusted return? Voici le plan de ce texte : Introduction : 1. Some characteristics of the...

04 août 2022

Fintech: Between Synergy and Power Struggle in the Banking and Financial Sector

Dissertation - 38 pages - Business strategy

This thesis examines the future of fintech integration within a complex financial ecosystem. It explores the impact that these have and will have in the future on the market. Through a literature review divided into three research questions combined with a qualitative approach, we will try to...

29 mars 2012
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Facebook, just a social network or a real business? The challenges of Facebook for businesses

Dissertation - 34 pages - Business strategy

Facebook is a social networking Web site created by Mark Zuckerberg and designed to bring people close. Since September 2010, it has brought together more than 500 million members across the globe. It is the second most visited site in the world according to Alexa Internet (from google.com)....

29 sept. 2010
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FedEx strategic analysis - publié le 29/09/2010

Dissertation - 32 pages - Business strategy

FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen in...

29 sept. 2010
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Outsourcing which special reference to services in India - publié le 29/09/2010

Dissertation - 22 pages - Business strategy

We focus on outsourcing with special reference to services in India. Following the effects of globalization of the economy and the international concurrence that follow, many companies are trying to stay competitive. Technological progresses in telecommunications offered possibilities to delegate...

14 sept. 2010
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The key elements of effective nation branding strategies

Dissertation - 5 pages - Business strategy

This paper explores the various facets of nation branding and aims to bring out the key elements of an effective nation branding strategy. Although the terms “nation” and “country” are used interchangeably, one must remember that there is a distinction between country...

21 févr. 2010
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FedEx strategic analysis

Dissertation - 32 pages - Business strategy

FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen in...

27 oct. 2009
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The strategy of investment and development of the French companies in Poland

Dissertation - 75 pages - Business strategy

This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, their motives, benefits and risks. In the second...

31 mai 2009
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Information technology as an enabler of sales and distribution

Dissertation - 47 pages - Business strategy

A competitive edge in sales and distribution network provides much needed muscle to the companies to compete in market place as has been epitomized by companies like HLL, Marico & ITC etc. Use of IT in sales and distribution promises to provide a consistent source of competitive advantage that...

26 mai 2009
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E-commerce and the ready-made garment industries

Dissertation - 40 pages - Business strategy

Electronic Commerce is the conducting of business over the web. It typically involves three broad steps. First, a person uses the web to collect information to decide which product or service to purchase. Second, the person transmits payment information (such as a credit card number) to the...

08 mai 2009
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Sales-side process automation to improve integration: An exploratory research

Dissertation - 51 pages - Business strategy

The customer has always been important. Peter Drucker, the dean of management consultants, once remarked: “Because its purpose is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results: all the...

07 mai 2009
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Major trends in the domestic mid - sized car industry in India

Dissertation - 38 pages - Business strategy

The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By contrast, there has been little or no...

07 mai 2009
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Indian retail: Stepping ahead to create a benchmark

Dissertation - 47 pages - Business strategy

India is standing on the verge of having the pleasure to hold 2010 Olympic Games .Its retail business meter shows only about 4% organized retail in India. It means that a whopping 96% market is yet to be captured by entrepreneurs. Retail will grow more. India will be making waves in trends that...

06 mai 2009
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Chocolate industry in India

Dissertation - 49 pages - Business strategy

Chocolates began during the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made bitter frothy chocolate out of it. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular...

06 mai 2009
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Brand management in retailing in India

Dissertation - 38 pages - Business strategy

Research can be defined as “A careful investigation or inquiry especially through search for new facts in any branch of knowledge”. Data collection is an elaborate process in which the researcher makes a planned search for all relevant data. Data is the foundation of all marketing...