We represent a company that manufactures and exports computers. The potential customer we met proposed an order of 4000 computers at £550 per unit. £550 was suitable for us but quantity seemed to be a little low. Thus, we not only proposed a bigger order, but also a price of £600 per unit. After some indecision, the customer agreed on the condition that the order depended on the transport. About 5% for shipping costs seemed too high to the customer. We have argued that our product was a renowned product worldwide (the manual is available in translation in all main EU and Asian languages).
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