Abstract
The year was very important for BIC Group, with an increase in the challenges of the global economic, from raw material price increases to currency fluctuations. BIC is actually gaining market share in highly competitive categories. And also, it launched the first disposable phone in France. That is why today it could be interesting to have an evaluation of this company which acts all around the world in a very competitive market, to understand if in the future, BIC can continue to grow and compete in all the countries. Analyzing the financial policy of a group as BIC, can permit us to have a clear idea of its results, and more over, of its profitability. We have also to analyze the risk ratios of this company.
