Abstract
Bernard Marionnaud is a family company. It is the history of Marcel Frydman (73 years old) who decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. But he realised after a while that he was very interested in this shop and desired to buy some others to make more profit. So, his aim was to buy gradually several outlets which had serious financial problems for a cheap price and to develop them with his two sons. Thus, he bought in 1996 the firm Bernard Marionnaud. The headquarters is in Vincennes, in the east suburb of Paris. This firm knew a spectacular success. Indeed, during the last five years Marionnaud bought 1100 outlets and is planning to be implanted in Casablanca, in Morocco. Today, the company owns 1215 perfume shops, around 600 in France and about 500 abroad located in 12 countries (in Italy, Poland, Czech republic, Spain, Suisse, Slovakia, Austria, Hungarian, Romania, Bulgaria, Portugal and Tunisia).
