Abstract
Easter Gate Scientific Supplies Inc. is a major global supplier of instruments equipment and services to the scientific community with a 17.5% market share of the global market, making it the largest business in the industry. E.G is pursuing a strategic growth, seeking to increase its market share through achieving a high volume of turnover at competitive prices, resulting in low profit margins. Part one of this report evaluates E.G's strategy by analyzing its financial performance over the last three years,2004 to 2006, and by comparing it to Axel Scientific AG's (ASc.) one; a current tough competitor owning 5% of the market share. The industry averages will also be considered in order to relate E.G's and ASc's performance to that of the industry as a whole. Parttwo consists of discussions and recommendations about E.G's current strategies, and new ones it could consider in order to reinforce its robustness and competitiveness.
