Abstract
Coca-Cola was invented in May 1886 by John Pemberton, a pharmacist from Atlanta, Georgia. John Pemberton created the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion by his bookkeeper Frank Robinson who also scripted the famous logo.
The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as cocoa nut. In 1887, Asa Candler, his partner bought the formula from Mr. Pemberton for $2,300. By the late 1890s, Coca Cola became one of the best selling drinks in America, largely due to Candler's aggressive marketing of the product. Under Candler's ownership, the company increased its sales by over 4000% between 1890 and 1900.
Today, "The Coca Cola Company" is steered by E. Nevill Isdell and possesses its head office in Atlanta in the United States.
"The Coca Cola Company" is the unchallenged world leader in the soft drink industry. We can count coca-cola, light Coca-cola, Coca-cola without caffeine, Lemon Coca, and a range of famous soft drink brands like Fanta, Sprite, Minute Maid, PowerAde, and Nestea among its most known products.
So, if at the beginning, Pemberton, its inventor, sold just 9 glasses of Coca-cola per day, today, the company produce more than 10 billion gallons of syrup.
Undoubtedly the biggest icon, Coca Cola has gone beyond a product and brand, into the realm of a cultural phenomenon. While all cocaine was removed in the early 1900's, Coca-Cola's flavor continues to entice fans every day. And, regarding the mysterious formula, a single written copy remains in vault in SunTrust Bank in Atlanta, Georgia. Less than 10 people know the formula of the popular soft drink.
