Abstract
The purpose of this report is to study the reasons why KX Associates, a full service event, Public Relation and Marketing Agency, is facing a reorganization of its internal environment. Moreover, the objectives are to examine how the company reacts to those circumstances and to recommend different ways to improve the situation.
The company atmosphere encourages a direct exchange between the trainee and the staff. Many meetings with all the team, plus catalogues, newsletters and tradeshow magazines facilitated the writing of this report. In addition, complementary data and information were obtained through the company website and other specialized ones.
In the beginning of last year, KX Associates had to cope with its first fall of activity. Its business had to suffer from such conditions, loosing several clients and employees.
An overview at the company will explain the situation of the company due to the financial crisis and the actions taken. We will then analyze how the reorganization of the company affected the internal and external environment of KX Associates.
Thanks to marketing tools, this analysis will reveal weaknesses and threats that have to be solved and avoided in order to reduce risks and come back to profitability and success.
Therefore, it is recommended that KX Associates focus on prospecting new clients and rebuild trust and confidence concerning its potential customers. It should be very important to create a climate of trust in the American market and also in the firm's sector because confidence is often about perception. Confidence relies on credibility. Credibility is what effective communication can help deliver, particularly during tough times. So the company should focus on the communication it promotes for the revival of the business.
Finally, to secure a business in the long term, KX Associates should hire an employee who will be committed to the R&D.
