Abstract
Increasing importance of international markets has been the result of a number of interrelated factors namely, 1. There has been a continuing lowering of barriers to trade and investment 2. Improvements in transportation and logistics have further lowered the cost of exporting and importing 3. Technological improvement have resulted in the development of new goods and services 4. Major advance in communications and the emergence of e-commerce 5. Companies and industries in different countries have become increasingly linked and interdependent 6. Capital market have become more international 7. World trade has continued to expand more rapidly than world gross national product. The business activities that must be carried out in marketing and adjusted to accommodate differences in the international market, include: 1. Analysis of markets and potential markets 2. Planning and development of products and services that consumers want 3. Distribution of products through channels that provide the services or conveniences demanded by purchasers.
