Business plan, développement d'un produit, Tip Tap Project, Market Background, geography, segments, market opportunity, trends, customer needs, external analysis, internal analysis
The TipTap is not a revolutionary product but we want to make it a common product for every household. This tap is regulated by an automatic infra-red system as it already exists in public places. We are positioning in an environmental respecting way, a topic which is at the centre of many discussions. Lots of organizations are launching campaigns so as people fell more and more concerned and we want to take advantage of this raising awareness. Through our webpage, we want to attract some new customers by offering them a simple but really interesting and new range. For this project we project a budget of ? XXXXX.
This business plan has been realized in September 2006 by Anne Lamerant, Cécile Anduru, Laurent Bresson, Yoann Marc and Romain Legras.
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