Abstract
Ryanair is an Irish flying company which was founded in 1985 by the Ryan family. The initial capital invested constituted to just £1. The business vision and mission of this flying company is to offer affordable flights across Europe. It has grown from a small family company to a big quoted company with over 40 million passengers a year. Ryanair is owned by different investing companies, so despite the family company background it is not family-owned. As the flying business is presently going through a turbulent phase, our interest lies in the future of Ryanair and how the company wishes to weather the economic tsunami. The fuel prices are constantly on the rise and the markets are intense with competition at its brim. If weathering this much of inconsistency in the airline industry is unfathomable, there are many more such challenges to be encountered. It is observed that security issues are also preparing the flying business to face more trying situations. Studying the airline business in depth especially one of the leading airline companies across Europe (Ryanair) is an interesting and engrossing area. Therefore, analyzing Ryanair's strengths and its opportunities to nullify the effect of its weaknesses and threats is what our study will focus on. As a well known fact, if Ryanair's ordinary shares are primarily quoted on the Irish Stock Exchange Limited, how would it grapple with the bearish market?
