Abstract
Heinz is one of the most profitable companies operating in the food processing industry. This essay will try to describe the industry and environment of this company. Then, we will see how the competitive advantage has been developed within this industry. By reading the Vision of the firm, we can conclude that Heinz operate in the "food processing industry". Thus, Heinz wants to become the leader in the food industry, by providing the "best value". In this industry, the firms are satisfying the needs of a great part of the population, who want to have safe and good food. The value of the products, they are delivering is function of the way they transform raw ingredients into food for consumption by human. Moreover, the products of this industry are often quickly perishable, thus they have to use process and technics that permit to prolong the lifetime of their products.
