Abstract
The L'atelier des chefs brand is a good example of how important it is to have a structured management in contemporary society. With the daily grind of the corporate culture leaving an indelible imprint on the workforce, it has become increasingly important that leisure and recreation companies develop in tandem with products and services companies. With the advent of globalization, geographical barriers have been breached and contemporary society is now looking forward to leisurely activities that can cater to this pan-global taste. This document examines the concept of the L'atelier des chefs brand, its workshop structure and the staff management.
L'atelier des chefs has been created by two brothers Nicolas and Francois Bergerault, graduates from commercial French school. This concept has taken off from their love for the French cuisine of which the only rule which was to keep it simple and healthy. The first workshop was launched opened in Lyon, and has been a resounding success in the market, it has decided to set up other workshops in France, especially in Paris, a tourist capital renowned all over the world as a gastronomic hub. This concept has been embraced by domestic as well as international customer bases. The simplicity of this concept has attracted customers from other countries who want to learn the art of rustic French cooking.
Based on the simple concept of learning rustic French cooking, we want to open a new workshop in the United Kingdom. It is a concept in luxury market with specialties from France, the French chef will show how to prepare dishes with the aim of recreating French gastronomy, and familiarize people in the intricacies of wine tasting. Delving into the art of rustic French cuisine and oenology offers a stress buster for people and simultaneously an opportunity to interact with people hailing from different cultural backgrounds.
This concept proposes a subscription for the year, and for every 10 lessons, one will be free. In order to retain customers,a loyalty card will be delivered; with this method it will be easier to count how many lessons they have already done to offer them some promotions. Customers can sign up for the classes alone or in pairs, or with friends.
Tags: French gastronomy, L'atelier des chefs, learning rustic French cooking
