Case study: ZARA

Deyana M.

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Case study Format .doc

Case study: ZARA

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Themes

Zara, case study, vertical integration, supply chain, SWOT analysis, corporate social responsibility, work equity, brand awareness

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Abstract

Abstract

One of the main traits of ZARA's business model is its vertical integration.
This strategic decision to limit the outsourcing and integrate every stage of the supply chain process, from the design to the sell in their own managed stores, helps ZARA to cut costs and optimize performance.

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