Abstract
The current trend in the business world is to changes : indeed they have exercised a major influence on account of the rapid companies evolvement. This also can be explained by the firms environment changes which require that organizations adapt themselves in order to continue and develop the firm activities under an efficient manner.
The change is defined as making (also converting or transforming to become different) the form, nature, content, future course of something different from what it is or form what it would be if left alone. The change management should be seen as the mean to glimpse the future of an enterprise on a long term approach. During this assignment, I will interest in the new international trade ways of proceed downstream concerning Procado Holding where I have made an internship as junior sales representative at international scale on African, Asian, European and Middle East countries.
Procado Holding is established in Plesnois in France since 2002 : it is a small and medium-sized enterprise which belongs to a four firms holding : it achieves a € 5 million turnover with 89 % market share locally and is present on three main exhibition shows : Interiorlifestyle in Tokyo, Maison & Objet in Paris and Macef in Milan. The field concern the research and designing of new products and gift ideas.
The range of products is wide and through with handmade quality cosmetic, spa and aromatherapy products, diffusers, sprays and candles. The staff is composed of 38 people with among other : the chairman, a financial and human resources manager, thirteen sales representative (whom two at export), an advertising representative and the workers. I also have chosen this company because it was the occasion for me to put in practice my acquired knowledge and skills at international levels in sales. Moreover, this change to see the export market as a single unity has enabled me to obtain good results notably the signing of a distribution contract with WAFI Group for the equipment of five hotels star on the United Arab Emirates country.
