Abstract
The search engine Google has grown up as an information portal company. Google's growth story fascinates and intrigues everyone as it unveils many innovative phenomena and springs surprises to its competitors. This company is seen as a pioneer and an innovative leader which is always ahead of its peers. Its growth and expansion stories amaze the economic world. In this assessment, we will draw a brief analysis of the success of Google and try to understand its market position among its competitors.
Google's people management is also recognized as innovative one. Founders did not want a usual hierarchical way of working, they emphasize team work and encourage each employee to develop ideas and personal projects for their company. The rule of 20% of allocated time for personal projects for employees was born to allow Google to create a real group dynamic and helps people feel concerned about their company.
Majority of the launched innovative concepts came from those employees' research and initiative. Every project is studied and evaluated by collaborators, and none of them are overlooked. Google wants to have the cream of PhD and scientists; to lure them, they offer freedom in research and support. Innovation is present in every management grade, because there is no hierarchical segmentation, and not manymanagers. Team work, middle management, innovation, support and corporate culture are Google's values.
