Abstract
In the year 1998, two giants of the car industry announced their merger: there was on the one hand the German one, Daimler-Benz and on the other hand the American one Chrysler. At the beginning this merger was supposed to become successful and create a lot of profits. But we are going to see in what it has been a failure and the reasons of this incredible mess.
What is a M&A?
Definition: this is a general term used to refer to the consolidation of companies. A merger is a combination of two companies to form a new company, while an acquisition is the purchase of one company by another in which no new company is formed.
