Abstract
Dubai Land' is a huge entertainment and leisure complex, in terms of investment, size and attractions. More ambitious than any entertainment destination in the world, it intends to become one of the most visited places in Middle East and worldwide. The objective is clear, become a new leisure place in the world and attract over 15 million people per year while ensuring a quality experience for everyone, no matter the age, nationalities or activities they like. Confronted by the selling out of its oil wealth, Dubai needs to diversify its economy. Indeed, its oil reserves will dramatically lessen and finding a way to expand itself is the new stage for Dubai to face. Moreover, shareholders expect 15 % return on their 70 billion investments.
